Remember that local pizza shop called “Domino's Pizza”?
This is their stock price over the last 20 years.
It was worth around $8 back in 2004.
Today it’s worth over $400.
So what changed?
In 2008, Domino's realized that customer uncertainty about 🍕 delivery times was impacting their bottom line.
As such, they decided to implement the 'Domino's Pizza Tracker' which provided full transparency to customers throughout the order process.
The Lesson? 📖
Research has found that it is less psychologically stressful to know something negative is about to happen (i.e. late pizza 🚙) than it is to be left in uncertainty (i.e. no idea where 🍕 is).
Bad news is better than no news. Keep your customers updated and you’ll see some serious returns.