I like to think of onboarding as if we (the customer and I) are going on a hike. It’s worth the view, but usually requires more effort than going for a leisurely walk.
There’s a number of parallels I can draw, but I’ll stick to one for this prompt:
Imagine we are hiking up Bell’s Canyon (A local Utah Favorite). At the end there is a beautiful waterfall (pictured below), however right before you get there, there is a STEEP incline. And when I say STEEP, I mean call me a “life flight because I might not make it” steep! For half a mile you’re basically on all fours just scrambling up the route. This is usually where people lose their motivation and give up.
The first time I did this hike I had a friend who acted as my guide and they gave me the perfect amount of motivation to finish it. I’m not sure I would’ve made it without them. Check out the comments below for how their tactic of keeping motivated can be used to keep your customers motivated during onboarding!
Don’t forget to share your thoughts and experiences of how you’ve seen others motivate customers during onboarding! We’d love all the pro-tips as possible! Also, RSVP to the livestream to hear experts talk about the topic in depth!
