If you’re in SAAS you know that one of the biggest hurdles to overcome is change management. That’s because humans are creatures of habit. If we were onboarding computers, all we’d need to do is change a few lines of code - then presto change-o the new solution is rolled out.
That’s why I believe that software will never solve the problem.
We can’t just spit out facts and expect that to drive organizational change. Change is complex because humans are complex.
Take me for example. I’d love to be in tip top shape. I’d love to have healthier workout habits. I know the stats. I know the numbers. I understand WHY I need to change. Heck, I could buy a gym pass to change, but the gym will not change me if I don’t show up and put in the work.
That’s the key. Change takes effort. Intentional, consistent effort. So how do we help new clients drive that change? Please comment below (bonus points for sharing actionable pro-tips)! I’m all ears.
Best answer by eduensing
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